PRIVACY POLICY

1. Introduction and Legal Compliance

LU by LU is committed to protecting the privacy, confidentiality, and security of personal data collected through its website and related services.

This Privacy Policy is drafted in accordance with:

• Applicable consumer protection laws

• International e-commerce best practices

• Data protection regulations, including the General Data Protection Law (LGPD – Law No. 13,709/2018), where applicable

By accessing or using the LU by LU website, the user acknowledges and agrees to the practices described in this Privacy Policy.

2. Data Controller Identification

For the purposes of applicable data protection laws, LU by LU acts as the Data Controller of personal data collected through its website.

For privacy-related inquiries, contact:

Email: lubylu.ecomerce@gmail.com
Phone: +1 (321) 466-9676

3. Personal Data Collected

LU by LU may collect and process the following categories of personal data:

3.1 Data Provided Directly by the Customer

• Full name

• Billing and shipping address

• Email address

• Phone number

• Payment information (processed securely via third-party payment providers)

• Tax identification number (where required by law)

3.2 Data Collected Automatically

• IP address

• Device type and browser information

• Operating system

• Access date and time

• Pages visited and browsing behavior

• Cookies and similar tracking technologies

4. Purpose of Data Processing

Personal data is collected and processed for the following purposes:

• Processing and fulfilling orders

• Verifying identity and preventing fraud

• Processing payments securely

• Providing customer service and support

• Sending transactional communications (order confirmations, shipping updates)

• Complying with legal and tax obligations

• Improving website performance and user experience

• Conducting marketing activities (where consent is provided, when required by law)

Personal data is not used for unlawful, discriminatory, or unauthorized purposes.

5. Legal Basis for Processing

LU by LU processes personal data based on one or more of the following legal grounds:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests (such as fraud prevention and website security)

• Consent of the data subject (when required)

6. Data Sharing and Third Parties

LU by LU may share personal data with trusted third parties strictly when necessary for business operations, including:

• Payment processors

• Shipping carriers and logistics providers

• Fraud prevention services

• IT and hosting service providers

• Government authorities, when legally required

All third parties are required to implement appropriate data protection and confidentiality measures.

LU by LU does not sell personal data to third parties.

7. International Data Transfers

Depending on the user’s location and the service providers involved, personal data may be transferred and processed in jurisdictions outside the customer’s country of residence.

In such cases, LU by LU ensures that adequate safeguards are implemented in accordance with applicable data protection laws.

8. Data Retention

Personal data will be retained only for as long as necessary to:

• Fulfill contractual obligations

• Comply with legal, tax, and regulatory requirements

• Resolve disputes

• Enforce agreements

After the applicable retention period expires, personal data will be securely deleted or anonymized.

9. Data Security

LU by LU implements appropriate technical and organizational security measures to protect personal data against:

• Unauthorized access

• Accidental loss

• Alteration

• Disclosure

• Misuse

Security measures include encryption protocols, secure servers, restricted access controls, and monitoring systems.

However, no internet-based transmission is entirely secure, and absolute security cannot be guaranteed.

10. Cookies and Tracking Technologies

LU by LU uses cookies and similar technologies to:

• Enable website functionality

• Improve user experience

• Analyze traffic and performance

• Personalize content and advertisements

Users may manage cookie preferences through their browser settings. Disabling cookies may affect certain website functionalities.

11. Data Subject Rights

In accordance with applicable data protection laws (including LGPD where applicable), users may exercise the following rights:

• Confirmation of the existence of data processing

• Access to personal data

• Correction of incomplete, inaccurate, or outdated data

• Anonymization, blocking, or deletion of unnecessary or excessive data

• Data portability, where legally applicable

• Information about data sharing

• Revocation of consent (when processing is based on consent)

Requests must be submitted via:

lubylu.ecomerce@gmail.com

LU by LU may request identity verification before processing such requests.

12. Children’s Privacy

The LU by LU website is not directed to individuals under the age of 18. Personal data from minors is not knowingly collected without proper legal authorization.

If such data is identified, it will be promptly deleted.

13. Updates to This Privacy Policy

LU by LU reserves the right to update or modify this Privacy Policy at any time to reflect changes in legal requirements, operational practices, or technological developments.

The updated version will be published on the website with the revised effective date.

Continued use of the website after changes are published constitutes acceptance of the updated policy.

14. Contact Information

For questions regarding this Privacy Policy or data protection matters, please contact:

Email: lubylu.ecomerce@gmail.com
Phone: +1 (321) 466-9676